If you are at all familiar with the YouTube beauty community, you definitely know what Morphe is.<\/p>\n
But if you happen to be unfamiliar, Morphe is a makeup brand that specializes in collaborating with beauty influencers to produce makeup launches. They are well known for their brushes and eyeshadows.<\/p>\n
It\u2019s a good idea in theory to have collaborate with popular beauty influencers.<\/p>\n
Morphe is able to profit off of influencers by having their name on a palette. It ensures that their fan base will purchase the palette. Meanwhile, the influencer is able to profit off of Morphe by getting to produce a product that their fans will buy. It\u2019s a fairly symbiotic relationship.<\/p>\n
But Morphe chooses literally the most problematic influencers to collaborate with.<\/p>\n
Nikita Dragun has been going to parties during a pandemic without a mask and blackfishes.<\/p>\n
Jeffree Star has a racist past and is known for getting into messy drama.<\/p>\n
James Charles has been accused multiple times of trying to get involved romantically with minors and has even admitted to doing so.<\/p>\n
What do all these creators have in common? They all have had collaborations with Morphe.<\/p>\n
Jeffree Star has been since dropped by the brand, but many of the other problematic creators Morphe has worked with have not.<\/p>\n
Most recently, James Charles was exposed (yet again) for talking to minors, but the brand has yet to drop him.<\/p>\n
Many people in the community are currently giving Morphe backlash for this.<\/p>\n
I personally don\u2019t think Morphe will be dropping Charles or else they would have already.<\/p>\n
But for me, I\u2019ve never been a Morphe kind of girl or a \u201csister stan\u201d of Charles, so I suppose this situation doesn\u2019t really affect me personally.<\/p>\n
However, I think this just shows what type of behavior the beauty community allows.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you are at all familiar with the YouTube beauty community, you definitely know what Morphe is. But if you happen to be unfamiliar, Morphe is a makeup brand that specializes in collaborating with beauty influencers to produce makeup launches. They are well known for their brushes and eyeshadows. It\u2019s a good idea in theory … Read moreThe problem with Morphe<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[19,8,7],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-influencer-culture","tag-makeup","tag-opinion"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/fredstories.com\/cheapface\/wp-content\/uploads\/2021\/04\/B9A6C8A1-8644-4D26-AD64-18285C16D6D6.png?fit=770%2C400&ssl=1","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":1,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/posts\/141\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/media\/142"}],"wp:attachment":[{"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fredstories.com\/cheapface\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}